| Save Our SBS – friends of SBS – joins all supporters and every friend of SBS in celebrating SBS radio, television and online services. We are a not for profit organisation defending the diversity, independence and integrity of the Special Broadcasting Service (SBS). We treasure SBS and the aim to end in-program breaks. We advocate greater public funding for SBS, respect its purpose as spelt out in its Charter, and value the cultural enrichment that SBS offers. |
When the 1991 Parliament incorporated the phrase “natural program breaks” into the SBS Act it intended the placement of advertising on SBS television would not disrupt programs, that SBS not present itself like a commercial broadcaster and that “natural program breaks” would be restricted to:-
- half-time in a soccer match . . . in effect what will happen is that advertising will top and tail programs
chamber/hansardr/1991-10-14/0051 Page: 1842 Mr SMITH (Liberal) - natural program breaks, one would think that it is not too difficult to identify . . . clearly the half-time break in football and other sporting programs is a fairly common occurrence. The topping and tailing of programs so that good quality films are not massacred by advertisements is something that most people will readily identify with and recognise the breach of very quickly
chamber/hansards/1991-11-11/0109 Page: 2843 Sen ALSTON (Liberal) - natural program breaks will be so unobtrusive on audiences as to be almost undetectable
chamber/hansards/1991-11-11/0135 Page: 2862 Sen COLLINS (Labor) - advertisement–at the beginning and the end of the sponsored program. In that way the viewers were not disturbed and were not constantly interrupted, as is the case on some of the commercial television programs
chamber/hansardr/1991-10-14/0060 Page: 1857 Mr LEE (Labor) - let us not try to get the advertising revenue that will make the SBS another commercial channel. If we do, again, that will change its character, and I do not think that is really what we are about
chamber/hansardr/1991-10-14/0061 Page: 1860 Mr SINCLAIR (National)
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