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Funding & Ads

In the month leading up to the 2010 federal election, more than 15,427 emails were sent from people visiting the SaveOurSBS.org website to politicians across all Parties. The emails asked government to increase public funding for SBS and amend legislation to stop the disruptive breaks into programs on SBS-TV. The Greens promised to do that. Labor implied that in a different economic climate it might place advertising restrictions on SBS.

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Save Our SBS – friends of SBS – is a not for profit organisation defending the diversity, independence and integrity of the Special Broadcasting Service (SBS). We treasure SBS and the aim to end in-program breaks. We advocate greater public funding for SBS, respect its purpose as spelt out in its Charter, and value the cultural enrichment that SBS offers.

When the 1991 Parliament incorporated the phrase “natural program breaks” into the SBS Act it specifically intended this would restrict advertisement placement to:-

  • half-time in a soccer match . . . in effect what will happen is that advertising will top and tail programs (Mr Smith Liberal).
  • let us not try to get the advertising revenue that will make the SBS another commercial channel. If we do, again, that will change its character, and I do not think that is really what we are about (Mr Sinclair National).
  • advertisement–at the beginning and the end of the sponsored program. In that way the viewers were not disturbed and were not constantly interrupted, as is the case on some of the commercial television programs (Mr Lee Labor).